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Course Language: English

Entrepreneurship for the Creative Industries

Start Date: July 15th

About This Course

In this course you will learn the basic concepts of entrepreneurship, its relevance for artistic training and the potential for arts entrepreneurship education.

Course Staff

This MOOC is presented to you by Marta Vaz de Sousa and Tobias Frühmorgen, both lecturers and researchers at Lusófona University in Lisbon, Portugal.

Marta Vaz de Sousa

Marta is a creative film and TV producer based in Portugal. Originally a copyright lawyer, over the past 20 years she has produced film and TV projects, all the way from script development to distribution. With a focus in business development, film production and international sales, she is currently teaching film production at Kino Eyes (European Film Masters) and at B.A. (Film, Video and Multimedia Communication), while carrying out research at FilmEU (European Universities Alliance for Film and Media Arts) and as member of CICANT (Centre for Research in Applied Communication, Culture, and New Technologies).

Tobias Frühmorgen

Tobias Frühmorgen is a filmmaker, researcher and film lecturer.

As a film lecturer, he teaches in Creative Production and European Film Heritage, and project tutoring and thesis supervision at Lusófona University Lisbon (PT) for the European Master Program KinoEyes (PT_UK_EE_IRL) as well as the Master Film Studies and Cinema Bachelors and Green Production. He also works in exchange programs like Looking China (PT_CN_KOR_RU_HU_BRA) and research programs like Filmterm (EE_FI_DE_PT), (DE_HU_PT), C-Accelerate (FI_PT_BEL_EE), Cyanotypes (DK_PT_IRL_AUT_NL_CZ_DE), and FilmEU Research-Innovation-Transfer (EU). Since 2020 he is also part of the curriculum, pedagogy and artistic research development of the European Universities Alliance for Film and Media Arts – FilmEU as well as project supervisor for a yearly pilot and coordinator for the joint research project (PT_BE_EE) on Screenwriting and GTP-3. From 2021 onwards, he is researching on his artistic based PhD at the Filmuniversity Babelsberg (DE) about “Creative Artificial Intelligence – Writing a screenplay with AI“.


This course will have 2 modules:

  • Module 1 – What is entrepreneurship?
    • Entrepreneurship vs entrepreneurial thinking
    • Inefficiencies and Opportunities
    • Entrepreneurial mindset and skills
    • The 3 needs
  • Module 2 – Entrepreneurship in the Arts
    • Mindset The creative industries
    • Arts entrepreneurship
    • Creative tools