Well of Values – Formation of Values And The Development of Creative Skills

About This Course

Module 1 – Values and digitalization: values as a choicepoint, a factor that shapes the future. Creativity, involvement, co-creation, development as values of the future.

In this module, you will learn three main aspects: the importance of critical thinking, working with information, and the role of technology in forming societal values. So you will learn about such important values as: Creativity, Involvement/Responsibility , Co-Creation, Development/Innovativeness, Tolerance&Diversity, Caring. Also, you will see the importance of digital education for digital transformation, which will contribute to combating fakes and manipulations and spreading socially important values. This module is aimed at youth, youth workers, teachers, educators and learners who wish to receive high-quality training in identifying socially important values, understanding their importance in creating content on social networks and their role in society as a whole. This module is the result of the Erasmus+ project “Well of Values: Youth as a Social Media Values Promoter”. The team of the Ukrainian Center of the Future – UCF, Ukraine consists of 4 outstanding and experienced psychologists headed by the chairman of the board and the director of the organization. The module consists of two topics of six hours of face-to-face or distance learning in a group and independent work of students. All themes are developed in a progressive and practical way. There is one video, lecture texts, practical exercises for students and evaluation.

Module 2 – Content consuming and creating responsibility based on values

In this module, you will learn about bubble as a phenomenon of modern social media, how it is formed and how it influences one’s perception of information and why it is serious. You will also learn about developing a successful cross-platform social media messaging strategy for effectively convey your voice, values, and insights to your target audience and how you deliver these messages. This module is aimed at youth, youth workers, teachers, educators and learners who wish to obtain a high-quality training on content consuming and creating responsibility. How consumption of someone else’s content shapes your own and how to build messages for the audience on social networks based on values. This module is a result of the Erasmus+ project “Well of Values: Youth as a Social Media Values Promoter”. The team of Cross Culture International foundation Cyprus – CCIF Cy is formed by 4 outstanding and experienced volunteers led by the director and the volunteer communication officer of the organization. The module is organised in two topics of six hours face-to-face or distance learning in group and independent working of learners. All topics are designed in a progressive and practical way. There is one video, lecture texts, practical work for learners and an assessment.

Module 3 – Creativity: Development of key skills that will help to be influential in social media

Welcome to the “Creativity: Development of Key Skills for Social Media Influence” module! Here, we’ll embark on a journey to enhance your creative prowess and refine the skills essential for making a significant impact on social media. Discover innovative strategies, learn the art of engaging storytelling, and master the balance between authenticity and a compelling online presence. Get ready to unlock your potential and transform your social media interactions into influential and memorable experiences. Let’s dive into the world of digital creativity and influence!

Module 4 – Specific features of marketing and advertising in social networks. Defining the audience and its needs

• Exploring the unique characteristics and mechanisms of effective social media marketing, such as content personalization, interactivity, real-time responsiveness, and performance tracking.
• Identifying various social media platforms and their specific marketing features, including user preferences, content presentation methods, and advertising trends.
• Analyzing the preferences and behaviors of the target audience across different social media platforms to understand their needs, interests, and expectations regarding advertising and marketing content.
• Determining key factors influencing the engagement and responses of the target audience to social media marketing campaigns, including emotional, educational, and entertainment factors.
• Developing personalized marketing and advertising strategies that effectively cater to the needs and preferences of the identified target audience across various social media channels.
• Evaluating the effectiveness of social media marketing and advertising campaigns through the analysis of metrics such as reach, engagement, conversions, and customer feedback, aiming to continually refine strategies and adapt them to the evolving needs of the target audience.

Module 5 – How to create effective content on Social Media

The aim of creating a project on “How to create effective content on Social Media” is to research, understand, and raise awareness about the most effective strategies for creating and promoting content on social media. The project seeks to provide guidelines, tools, and practical advice on creating content that engages audiences, builds loyalty, increases reach, and strengthens a brand or online presence. Additionally, the project aims to examine trends in social media and analyze effective techniques for managing marketing campaigns to support business objectives, such as increasing sales, brand awareness, and online engagement. The ultimate goal of the project is to equip participants with the practical knowledge and skills necessary to effectively create, manage, and optimize content on social media to achieve long-term success in today’s competitive digital environment.

Structure

Within each module sections are constructed in the following structure:

Module 1

Topic 1. The role of digitalization in value promotion. Critical Thinking in the Digital Age. Working with Information. Technology and Societal Values (Consumption of Content, Creation of Content, Feedback Loop).

Topic 2. Values of the future: Creativity, Involvement/Responsibility , Co-Creation, Development/Innovativeness, Tolerance&Diversity, Caring.

Module 2

Topic 1. How consumption of someone else’s content shapes your own. Information bubble as a phenomenon of modern social media, how it is formed. How it influences one’s perception of information and why it is serious.

Topic 2. How to build messages for the audience on social networks based on values. Social media messaging: Developing a successful cross-platform social media messaging strategy for effectively convey your voice, values, and insights to your target audience. How you deliver these messages.

Module 3

Topic 1. Introduction to Creativity & Its Importance in Social Media

Topic 2. Principles of Effective Interaction

Topic 3. Creativity Skills for the Digital Age

Topic 4. Reality Contact in the Virtual World

Topic 5. Resourcefulness in the World of Social Media

Module 4

Topic 1. Introduction

Topic 2. Defining the target audience and its needs

Topic 3. The concept of “products” and “goods” in social networks

Topic 4. Adapting to Evolving Audience Preferences

Topic 5. Social Media Statistics

Module 5

Topic 1. Learn How to Create Effective Social Media Content

Topic 2. What is a Social Media Content Plan, and Why Is It Crucial for Your Marketing Strategy?

Topic 3. How to create a social media content plan in 10 steps?

Topic 4. Effective Social Media Marketing Strategies: The Key to Success in the World of Social Media

Topic 5. Why Crafting Value-Driven Social Media Content Matters

Requirements

For optimal monitoring of the course, students should have a B2-C1 level of the English language (as stated in CEFR).

Course Staff

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